Gift guides

Anniversaries reward specificity. The more a gift points back to your story, the better.

A good birthday gift says "I know you" more than "I remembered".

Tackle the whole list without falling back on the same gift card for everyone.

Dads are the classic hard-to-shop-for recipient. The trick is to stop shopping for "dads" and shop for your dad.

Moms are famous for saying "don’t get me anything". Here is how to ignore that gracefully.

He says he does not need anything. That is usually because he will not spend money on the upgrade he actually wants.

The best gifts for a wife are the ones that prove you have been paying attention. Here is how to get there — and a shortcut if you are out of time.